The part that Social Media has played in the increase in the Cosmetic Surgery industry.

http://www.medscape.com/viewarticle/860064

The part that Social Media has played in the increase in the Cosmetic Surgery industry.

The rise in Social Media over recent years has certainly played a huge factor in the rise in the cosmetic surgery industry. Platforms such as Facebook, Twitter and Instagram not only allow us access to celebrities, some of whom have undergone procedures themselves but non celebrities whose network like and share users images too. The ‘selfie’ unfo…rtunately encourages people to be more critical of their own self image, a selfie taken at a certain angle or in bad lighting can make a user judge themselves inaccurately sometimes to the point where they seek further advice to change that feature. Prospective patients will often bring along an image of a nose they have seen on the internet or a breast shape that they’d like to achieve. I believe we should be thankful to the launch of the internet for that engine for finding useful information, allowing us to network and the opportunity to market our businesses, social media plays a huge part of this and like with any model comes with its own pros and cons that should be viewed in a balanced way.