Misleading aesthetic advertising: the miracle non-surgical eyelid lift

As we get older, the unmistakable signs of age start showing on our faces. Lines and wrinkles appear around our eyes, and some people develop excess skin underneath their eyes, commonly called ‘eye bags’ and are understandably very keen to find a solution. A non-surgical treatment that promises miracle results would definitely catch the eye.

An advert for a product called ‘My Perfect Eyes’ recently snagged my attention. This product claims to be ‘a non-surgical cosmetic miracle which temporarily erases puffiness, fine lines, dark circles and wrinkles in minutes, yet lasts for hours!.’

This sounds impressive and I found the use of the word ‘miracle’ interesting.

The advert is bold and although clearly suggests that the product is revolutionary, in the small print it is noted that the product is only expected to work for up to eight hours. But just how many people pay close enough attention to notice the small words at the bottom of the screen?

So how does this work?

This product works by creating an invisible film underneath the eye, which gives the illusion of tighter, lighter and firmer skin. The result promises a non-surgical eyelid lift, and if the claims are to be believed, 100% of the testers who tried out this product noticed an improvement in the appearance of fine lines and wrinkles around their eyes. Impressive indeed.

However, if it is indeed a miracle, it is a short-term miracle, and product users must be aware of that before expecting that this product will be a longer-term solution to eye bags and wrinkles.

Longer-lasting alternatives

As impressive as this product may be compared with other anti-wrinkle creams, it will still only help for a short period of time. This may be great for special occasions (daily use of the product would be expensive, it is around £50 for a small bottle), but if you want something with more longevity then speak to an expert such as Mr Alan Park who will be able to talk to you about the more permanent solutions.

Procedures such as Botox can offer much longer-lasting results for those seeking a smoothing in dynamic wrinkles in the upper third of the face, and surgery such as facelifts, eyebrow lifts, or eyelid surgery can help turn back the clock for a longer period of time.